Achieve full, lust-worthy lashes for under $30 with these five mascaras
Today's most popular mascaras make puny lashes disappear with the wave of a wand. Whether you want great length, water-proof, volume or curling capabilities, these tried and true mascara formulas will give you a bright-eyed look from root to tip, even when burning the midnight oil. From office to workout to dinner, these wear-anywhere mascaras have staying power.
Lose the flakes, clumps and smudges and say adios to raccoon eyes with these top brand mascaras. Exclusive brush applicators will fan out your lashes as if you've had a salon makeover. In the blink of an eye — you'll up your batting average.
A formula that defines, thickens, lengthens and curls in one coat, with a jet black finish and ultimate definition. An exclusive, full-bristled, curved brush optimizes coverage and imparts deep, glossy colour from base to ends. There's no alcohol, which means it won't dry out your lashes. An ultra-rich, nourishing formula strengthens lashes and ensures clump-free results that won’t smudge or run. $29
A waterproof, clump-free and smudge-free formula, this mascara helps increase lashes up to three times their original volume and easily removes with warm water. $30
Forms tiny no-smudge, water-resistant "tubes" around your lashes. Once applied, these mascara tubes bind to your lashes so they won't run, smudge, clump or flake, even through tears or when you rub your eyes. Adds volume and length that lasts all day. Tubes will effortlessly slide off your lashes without a harsh makeup remover. $30
This long-lasting, plush formula is still the best in the biz. Major Major is best-known for leaving your lashes looking extra long and luxurious. The thick, tapered brush is perfect for reaching even the smallest of lashes. $29
The weightless, creamy formula glides on to create a dramatic, wide-eyed look without clumping. This next generation of mascara perfectly adheres to each lash and instantly lengthens, adds volume, and curls for your softest, plushest lashes ever. The secret? A lash-amplifying polymer and unique multi-level brush: one layer to fluff and volumize, the second layer to lengthen and curl. $29
Products available at Kiss & Makeup and other leading retail outlets.